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Business and Marketing Plans for Hi-tech and Bio-tech: Everything I know I learned ...

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Business and Marketing Plans for Hi-tech and Bio-tech: Everything I know I learned ...

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Incentivize not Penalize

About a year ago, I took a course in parenting that changed my life. Among the things in the course was how to focus on the positive, even if the positive event takes only a microsecond. Of course, I always thought as a positive person, of course I focus on the positive. Boy was I wrong! So Aharon and Ezra are fighting again. What would I normally do - scream, rant, yell - jump up and down. Aharon and Netzach are sitting together quietly working on puzzle. What would I normally do - IGNORE. If they are quiet - why disturb them?? This apparently was not being positive. Being positive is clapping, screaming hurrah, yelling wonderful, when the children are being good, and more or less ignoring or simply stopping the bad behavior, say by sending them to their rooms for quiet time. Now, let's examine why this works. Children crave attention. Any attention. If they get attention by being bad, even if its bad attention, then they continue to be bad. If they get attention when t...

Priorities

When first approached by my mentor about an idea, I was deep in the passionate throes of another idea that I simply couldn't let go. The idea was to create a better place for my kids to live, a safer Internet, where there was no option for them to find the things I want to shield them from - yes, I as a parent do not want my children to see violence, sex, porn, and gambling. We also do not have a TV in the house, and control their viewing of videos, at the same time limiting both the use of the video and the use of the computer. Admittedly, its easier when they are young, but I figure its like seatbelts - if you get them used to a certain approach, that's what will be familiar to them. In any event, I digress - I was in the throes. Its hard to fall in love with an idea, when you are still holding on to the one you have. But it was an opportunity not to be missed (note to budding entrepreneurs - keep your eyes open for other ideas - sometimes your ideas are not the best out ...

Know your customer

Customers can be classed like children, and I'm loosely using the 'Baby Whisperer' classifications: The Angel Customer - They are always happy, the communication between you is perfect, and they never complain. Occasionally, they might point out something that they don't like, but will do so perfectly politely so that you don't take offense, and will be ever so grateful when you set things right. Generally projects for the Angel Customer are the most cost efficient and are done in record breaking time because they know exactly what they want, and don't change their minds halfway through the project. Finally, and most importantly they sleep through the night by 4 weeks :). They are few and far between, but when they come along what a dream. My son Netzach was angel baby until he turned 2 (just 3 weeks ago!). Now he's turned into a Spirited Baby - see below. The Textbook Customer - These are the customers they teach you about in business school (if you w...

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